Our goal – to explain our values
Success stems from true partnerships – especially in tough times. And true partnerships are based on mutual trust. These are values we believe in very strongly. Indeed, they’re the reason we’re constantly working to differentiate ourselves and create more added value for our customers.

The goal of our new advertising campaign is to show exactly what we mean by strong partnership. We believe that customer focus, technical excellence, and dedication, combined with agility and innovation, are the key added values of strong partnerships, and lead to true win-win situations. Our advertising campaign explains this message.

Our campaign – showing our values in action
The recent signature of a landmark maintenance contract with easyJet took our long-standing relationship with Europe’s largest low-cost carrier to the next level. It’s an excellent example of trust that precisely illustrates the type of partnerships we build. Making it a perfect subject for the first advertisement in our new campaign.

Our second ad subject refers to Air Berlin, a key customer in Europe and one of the first to take advantage of our turnkey solutions. Partnership the way we understand it goes way beyond simply providing MRO services: we also support our customers with financing solutions. Another great example that clearly demonstrates how we take partnership a step further.

Our partners at easyJet and Air Berlin agreed immediately when we asked them to feature in our ads. You can see the results in the international trade press.

Our claim
Can we sum up our message in a few words? Definitely. It’s all in our new claim: “Adding Value to Your Business”.

More advertising subjects will appear soon – please look out for them.